Networking – Back to the Basics

Many professionals, who are job searching, have this idea that networking is about asking for jobs or just collecting business cards at networking events. Well, I’m here to tell you that that is not the case. Let’s start by defining what networking really is.

Networking is about establishing and maintaining relationships with people who are connected to you and to each other. It’s a reciprocal process that allows you to give, as well as gather information and leads, thus enabling you to build ongoing mutually beneficial professional relationships.

There are many reasons why you should network and stay connected, even after landing a job. Remember, networking is not difficult, unless you make it so. Networking the right way will give you access to the hidden job market, help you meet new people and broadcast your availability.

Here are some tips you can start using when creating your networking strategy.

• Create your contact list: It’s extremely important that you write down and track your contact list. Don’t just rely on a digital contact list (ie, Linkedin or your cell phone contacts), create an actual list or spreadsheet. Remember to segment your list into 3 categories: A-level contacts , individuals that could hire you or create a position for you; B-level contacts, influential individuals who can open doors for you within target companies; C-level contacts, individuals who possess some potential to be an A or B level contact.

• Arrange a meeting: Decided how you will attempt to contact your list whether it be by phone, email or in person. Be ready to briefly describe yourself. Also, the best way to arrange a meeting to get an introduction from another contact.

• Manage the message: If you haven’t done so already, prepare and practice your 30-second commercial and public statement. Be able to cover 3-5 key achievements, a list of potential target companies and have some insightful questions to ask. Make sure you have an agenda with questions to ask and, if possible, obtain some background info on the person before your meeting.

• The Meeting and Follow-up: This is your time to shine! Don’t forget to bring your marketing collateral (resume) and arrive at least 15 minutes early. Think of ways you can give back to your contact because networking IS a reciprocal process. Show appreciation, ask for input and ask thoughtful questions. During the meeting, ask to check back in (periodically) with an update and what you can do for them. Always, always, always send a “Thank you” note or message. After meeting with a referral, call them to them to say “thank you”. The goal here is to create a long-term relationship with your contact. Let them know when/where you landed.